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Purpose of Social Media in Business

As the New Year approaches, a company’s credible and dynamic social media presence will wield an increasing influence on brand success.  Planning ahead in today’s rapidly evolving social media...

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Ideal Social Media Tools for your Social Media War Room!

Social Media War Room As you have probably figured out, Chapel Social is heavily involved in social media management, planning, engagement and monitoring on behalf of our clients.  The most important...

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Employing a SM Community Manager = 30% More Traffic

Employing a Social Media Community Manager Drives 30% More Traffic To Your Website HubSpot recently reported, by employing a team of full-time and part-time social media community managers, a business...

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5 ‘Must Have’ Steps for Social Media Engagement – Reach out and touch someone!

After working with several FTSE 250 brands, and some smaller High Street brands, it occurred to us that social media engagement is not a task to be taken lightly.  Engaging with your social audience is...

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The Importance of Aesthetics in Social Media

Whether you agree or not, quality design is now a key determining factor for all companies using Social Media. Thanks to the success of the Apple Corporation, particularly that of its iconic logo,...

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The influence of Social Media in today’s Global Marketplace

In today’s world, the influence of Social Media is more visible than it was ten years ago. Ten years ago, the world of Social Media was still in its infancy, with the launch of Myspace and Friendster...

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Does Twitter leave you feeling lost at sea?

Since being launched in March 2006, the online Social Media platform Twitter has gained an estimated 500 million users. With just over half of those being active on a monthly basis, sending an...

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5 Top Tips for Social Media Customer Service

The rapid growth of Social Media channels such as Facebook and Twitter over the last few years has inevitably led to many businesses jumping on the bandwagon to use these new platforms for cheap and...

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Welcome to the Future for Customer Care

What did customer service look like 7 years ago? The answer, nothing like this. If you wanted to get in touch with the brand if you had an issue, you would probably be writing out a very formal...

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Why and How to Gain Business Followers on Instagram

Beef-up your company’s Instagram account with these three simple steps.   Professionals have a tendency to think that because a business doesn’t have anything to do with visuals (or create products...

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